Review on The Dieline: Lovella

Posted: June 27th, 2012 | Author: | Filed under: Blog, Resources For Designers | Tags: , , , , , , | No Comments »

Crit - Lovella

For this week’s Crit on The Dieline I reviewed the packaging for Lovella, a new range of organic juices created by family run Croatian manufacturer Eko Vrelo. Lovella´s name, visual identity and packaging solution, developed by multidisciplinary design agency Kuharić Matoš working in collaboration with artist BooBoo Tannenbaum, contrasts a simple, single colour geometric logo-type with bright, hand rendered illustrative style that reflects Eko Vrelo’s mission to ‘contribute to the health and happiness of their customers, employees, partners and their families’.


Strategy Before Design

Posted: June 20th, 2012 | Author: | Filed under: Articles | Tags: | 6 Comments »

Strategy Before Design by Richard Baird

The most effective visual identities have the simplest solutions, draw together multiple themes and expressions across a variety of touch points and are derived from a solid strategy undertaken prior to putting pencil to paper.

I have frequently seen instinct rather than strategy lead the design process of a number of other freelance designers and wanted to use this article to highlight my own approach, identify why such a process is used by the big design firms and how it can be applied to smaller freelance projects.

By engaging a client in the process of strategy early on, a linguistic blueprint can be established to guide the design process, avoid superfluous detail and the personal preferences of both the designer or client, identify and avoid ineffective visual market clichés, save time, help to accurately price a project, justify your fee (through a tangible document) and, most importantly, deliver a relevant design solution.

I believe any freelancer who can develop and employ their own proprietary design strategy can match the services and quality of any design agency.

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Review on The Dieline: Blue Nectar Tequila

Posted: June 6th, 2012 | Author: | Filed under: Blog, Resources For Designers | Tags: , , , , , , | No Comments »

Crit - Blue Nectar

For this week’s Crit on The Dieline I reviewed the packaging for Blue Nectar, a handcrafted, ‘super-premium’, triple distilled tequila created in small batches using 100% blue agave. The packaging and branding, designed by marketing and advertising specialist Energy Garden, working in collaboration with LA and New York based multi-disciplinary design agency Biggs & Co., mixes a antique style and bespoke structural design, a contemporary machined lid and cork combination, and a typographic and photographic label treatment.