Review on The Dieline: Blue Nectar Tequila

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Crit - Blue Nectar

For this week’s Crit on The Dieline I reviewed the packaging for Blue Nectar, a handcrafted, ‘super-premium’, triple distilled tequila created in small batches using 100% blue agave. The packaging and branding, designed by marketing and advertising specialist Energy Garden, working in collaboration with LA and New York based multi-disciplinary design agency Biggs & Co., mixes a antique style and bespoke structural design, a contemporary machined lid and cork combination, and a typographic and photographic label treatment.