Review on The Dieline: Lovella

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Crit - Lovella

For this week’s Crit on The Dieline I reviewed the packaging for Lovella, a new range of organic juices created by family run Croatian manufacturer Eko Vrelo. Lovella´s name, visual identity and packaging solution, developed by multidisciplinary design agency Kuharić Matoš working in collaboration with artist BooBoo Tannenbaum, contrasts a simple, single colour geometric logo-type with bright, hand rendered illustrative style that reflects Eko Vrelo’s mission to ‘contribute to the health and happiness of their customers, employees, partners and their families’.