Review on The Dieline: Dallmayr

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Crit - Dallmayr

For last week’s Crit on The Dieline I reviewed the packaging for a new range of premium chocolates created by Munich based delicatessen, luxury food store and restaurant Dallmayr, a company with a history dating back to the 17th century. Their new 15 bar range, branded and packaged by fpm mixes illustrative and typographic detail, seals and stickers, a pale colour palette and an unusual segment shape to capture, with a contemporary sophistication, the traditional crafted quality of the range and the heritage of the brand.