Review on The Dieline: Helly Hansen

Posted: August 29th, 2012 | Author: | Filed under: Blog, Resources For Designers | Tags: , , , , , , | No Comments »

Crit - Helly Hansen

For this week’s Crit on The Dieline I reviewed the packaging for Helly Hansen’s new range of thermal underwear. Created by Stockholm Design Lab the design solution is a smart and communicative union of shape, colour, infographic, structural design and typesetting intelligently split between a very clean front and a controlled complexity on the reverse conveying both the basic nature and technological qualities of the underwear.


Review on The Dieline: Reishunger

Posted: August 20th, 2012 | Author: | Filed under: Blog, Resources For Designers | Tags: , , , , , , | No Comments »

Crit - Reishunger

For last week’s Crit on The Dieline I reviewed the packaging for Reishunger’s new range of organic risottos. Designed by Bremen based Grabowski Böll the design solution takes the bold typography of their visual identity, adds large vegetable photography and executes it across a card label clipped to a clear plastic structural solution that confidently displays the fine and artisan qualities of the rice.


Review on The Dieline: Ernest Supplies

Posted: August 13th, 2012 | Author: | Filed under: Blog, Resources For Designers | Tags: , , , , , , | No Comments »

Crit - Ernest Supplies

For last week’s Crit on The Dieline I reviewed the packaging for Ernest Supplies, a new range of premium skin care products created for the male market and formulated from only 100% natural ingredients. Designed by New York based Miloby, the packaging fuses the utilitarian qualities of military ration packs, classic medical iconography, personal and analogous language alongside subtle cosmetic cues.


Review on The Dieline: Momo’s Meals

Posted: August 6th, 2012 | Author: | Filed under: Blog, Resources For Designers | Tags: , , , , , , | No Comments »

Crit - Momos Meals

For last week’s Crit on The Dieline I reviewed the packaging for Momo’s Meals, a new range of organic soups, risottos and baked beans from Australian based manufacturer Didi’s Food Adventures. Created by freelance graphic designer and illustrator Georgina Luck, the packaging utilises a loose brush-stroke, watercolour and paint splash aesthetic, earthy colour palette and a bold but quirky typographic approach to capture the natural and wholesome aspect of the ingredients and crafted nature of the recipes.