Review on The Dieline: Wild Bunch & Co.

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Crit - WB&Co

For this week’s Crit on The Dieline I reviewed the packaging for WB&Co’s range of 100% organic juices. Created by Seed, the design solution mixes sans serif typography, a monochromatic colour palette, screen print and adhesive label treatment across a proprietary glass design to resolve the regional and high quality proposition of the brand, the traditional cold-pressed nature of the product and intentionally avoids the familiar visual cues of the organic sector with the intention of capturing the attention of the urban consumer.