Review on The Dieline: Joe’s Tea Co.

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Crit - Joe's Tea Co.

For this week’s Crit on The Dieline I reviewed the packaging created for a new brand of premium organic teas, developed by Joe Kinch of Joe’s Tea Company, that combines high-quality Sri Lanka leaves with a variety of fruits, herbs and chocolate. Based around playful interpretations of classic heraldic liveries, inspired by the City of London, the design solution, created by Echo, delivers a distinctive mix of contemporary illustration, traditional typesetting and Victorian themes.