Review on The Dieline: Olmeca Altos

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Crit - Olmeca Altos

For this week’s Crit on The Dieline I reviewed the new packaging solution for Olmeca’s premium tequila product Altos. Designed by Coley Porter Bell the new bottle steers the product away from the heavy pattern detail and Mesoamerican script of the previous design in favour of a simplicity and subtly that mixes craft, tradition and its imported nature across a graphic and proprietary structural design that hints at a more recent rather than ancient sense of authenticity and heritage.

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