Packaging Review on The Dieline: Birano Organic

Posted: February 26th, 2013 | Author: | Filed under: Blog, Resources For Designers | Tags: , , , , , , | Comments Off on Packaging Review on The Dieline: Birano Organic

For this week’s Crit on The Dieline I reviewed the packaging for Briano’s new organic range. Developed by Serbian design agency Coba & Associates the design solution draws on the mixed typographical elements of Birano’s original range – also developed by the agency – but replace its professional, ‘kitchen white’ and grid-based aesthetic with texture, earthy detail and a scrapbook-like layout of paper, stamps and stickers.


Packaging Review on The Dieline: inPed Puslespill

Posted: February 20th, 2013 | Author: | Filed under: Blog, Resources For Designers | Tags: , , , , , , | Comments Off on Packaging Review on The Dieline: inPed Puslespill

Crit - Puslespill

For this week’s Crit on The Dieline I reviewed Ghost’s packaging work for Puslespil, a word association tool for children from Norwegian brand InPed created to promote creativity, teamwork and problem solving skills as well as hand-eye co-ordination and concentration. Ghost’s design solution, developed in collaboration with illustrator Jonathan Calugi, manages to resolve the theme of connections, the product’s professional target market and the young end-user through a bold but simple combination of modular elements – inspired by InPed’s unusual logo-type – a flat, bright colour palette and fairly neutral but professional typography.


Packaging Review on The Dieline: Nucoco

Posted: February 11th, 2013 | Author: | Filed under: Blog, Resources For Designers | Tags: , , , , , , | Comments Off on Packaging Review on The Dieline: Nucoco

Crit - Nucoco

For this week’s Crit on The Dieline I reviewed O Street’s visual identity and packaging work for Nucoco, an award winning and innovative chocolate brand that specialises in handcrafted slabs and bars with a confident and playful fusion of flavour and artistic design. The studio’s solution reflects the values of the brand and achieves an unusual union of straightforward communicative effectiveness and aesthetic intrigue through the juxtaposition of very simple typographical detail and the practical sensibilities of a modular build alongside high quality print finishes and a striking but sophisticated collective colour palette.


Packaging Review on The Dieline: Madonna Dell/Olivo

Posted: February 6th, 2013 | Author: | Filed under: Blog, Resources For Designers | Tags: , , , , , , | Comments Off on Packaging Review on The Dieline: Madonna Dell/Olivo

Crit - Madonna Dell/Olivo

For this week’s Crit on The Dieline I reviewed the packaging created by multidisciplinary design studio NJU for Madonna Dell/Olivo, an award-winning extra virgin olive oil produced by Antonino Mennella on his 2000-tree farm located in the Southern Italian region of Campania. The design solution leverages – through a distinctive 1.5 litre magnum bottle choice, texture and etched illustrative detail – the heritage, high quality and celebratory spirit associated with champagne and the experience and passion of a craftsman.