Solis by Richard Baird

Posted: March 28th, 2013 | Author: | Filed under: Logos and Brand Identities, Portfolio | Tags: , , , , , , , , , , , , , , , | Comments Off on Solis by Richard Baird

Sans-serif logotype and business card with gold foil print finish and embossed surface finish designed by Richard Baird for fashion label Solis

Solis is the fashion label of Tel Aviv based Lisa Grishakova, a women’s clothing designer who balances texture, colour and pattern to create her collections.

The label’s new visual identity, created by Richard Baird, was designed to convey the high quality detail of Lisa’s garments, the warmth and radiance evoked by the brand name, leverage established and familiar fashion cues, through a combination of gold foil, weighty material choice, debossed surface treatment and fine line work.

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Packaging Review on The Dieline: Tony Ferguson

Posted: March 26th, 2013 | Author: | Filed under: Blog, Resources For Designers | Tags: , , , , , , | Comments Off on Packaging Review on The Dieline: Tony Ferguson

Launched over January and February this year, Tony Ferguson is – following a repositioning exercise conducted by strategic multidisciplinary design agency Maud – an ‘educational lifestyle / dietary program that helps people re-engineer their approach to food and health’ rather than a providing a ‘quick-fix meal replacement’. As part of this repositioning, Maud developed a new identity and packaging solution with a pharmaceutical subtlety, that would re-establish Tony Ferguson as a trusted, expert authority and convey the ‘lifestyle’ nature of the brand.

Continue reading my review of Maud’s work for Tony Ferguson over on The Dieline.


Interview with designer and critic Richard Baird

Posted: March 21st, 2013 | Author: | Filed under: Articles | No Comments »

Interview with designer and critic Richard Baird by Wes Jones

Wes Jones talks with designer and critic Richard Baird about design education, social trends, writing for The Dieline and what it’s like translating skills across disciplines.

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Packaging Review on The Dieline: Sav

Posted: March 19th, 2013 | Author: | Filed under: Blog, Resources For Designers | Tags: , , , , , , | Comments Off on Packaging Review on The Dieline: Sav

Crit - Sav

For this week’s Crit on The Dieline I reviewed the packaging solution for Sav Snaps and Sparkling – alcoholic beverages created from sap harvested from birch trees growing in the mineral-rich soil of Jämtland, Norway, using an original recipe that dates back to 1785.

Inspired by the northern Scandinavian pureness, multidisciplinary design agency Stockholm Design Lab – responsible for developing Sav’s brand name, graphic identity, photographic language, packaging and website – created a stark but communicative solution that marries typographic, monochromatic and structural simplicity with subtle craft and premium cues.


Packaging Review on The Dieline: Cook’s One Pot

Posted: March 11th, 2013 | Author: | Filed under: Blog, Resources For Designers | Tags: , , , , , , | Comments Off on Packaging Review on The Dieline: Cook’s One Pot

Cook is a UK-based company producing frozen, convenience foods free from additives and preservatives, made with a handmade, home-cooked philosophy with each product bearing the name of the chef who prepared it.

For this week’s Crit on The Dieline I reviewed the packaging solution for Cook’s One Pot line – a ‘flavour-packed meal for one’ inspired by Indian, Mediterranean, Moroccan, Mexican, Caribbean and Oriental cuisine designed by Love Creative – employs a rich, illustrative, oven pot approach to convey the hand-produced and high quality nature of brand and product.


Packaging Review on The Dieline: Valtida Piccola

Posted: March 4th, 2013 | Author: | Filed under: Blog, Resources For Designers | Tags: , , , , , , | Comments Off on Packaging Review on The Dieline: Valtida Piccola

Crit - Valtida Piccola

For this week’s Crit on The Dieline I reviewed the packaging for Valtida Piccola, a handmade olive oil produced in the Istria region of Croatia. The design solution, a combination of large script and fine serif, subtle craft cues and a high quality print finish – developed by multidisciplinary design and advertising agency Bruketa & Žinić – delivers a distinctive duality, conveying both the crafted individuality of the product and the professional experience of the brand.