Solis is the fashion label of Tel Aviv based Lisa Grishakova, a women’s clothing designer who balances texture, colour and pattern to create her collections.
The label’s new visual identity, created by Richard Baird, was designed to convey the high quality detail of Lisa’s garments, the warmth and radiance evoked by the brand name, leverage established and familiar fashion cues, through a combination of gold foil, weighty material choice, debossed surface treatment and fine line work.
Rather than attempting to distil the rich and colourful patterns of Lisa’s print work into the identity, Richard’s design solution cuts through these with a dark tag. This frames, with plenty of space, the delicate foil and stitch-like finish of a logotype built from fine lines – a reference to pattern cutting guides that share a similarity with astrological maps – bound by a radial composition and amplified by slim sans-serif letters on either side.
An uncoated, 540gsm ebony Colorplan substrate with a surface emboss – an element that will change between each piece of printed communication – introduces a subtle, tactile sense of craft and reflects the mixed texture of the garments. The gold debossed finish introduces a familiar and clear sense of luxury to the brand identity that also catches the light as the print is tilted, making the disk at the heart of the design appear to rotate.
A neutral, generously spaced secondary logotype – created for smaller applications – and typographical detail on the reverse draw on established fashion conventions and deliver a more restrained contrast to the front but with small ‘stitched’ line elements that tie the two together.