Packaging Review on The Dieline: Fisix

Posted: June 5th, 2013 | Author: | Filed under: Blog, Resources For Designers | Tags: , , , , , , | Comments Off on Packaging Review on The Dieline: Fisix

Packaging Review on The Dieline: Fisix

Fisix is a new range of shower gels, shampoos and hydrating skin balms developed by four marathon running friends who could not find cosmetic products to meet their needs as sportsmen.

Fisix’s new identity and packaging solution, developed by international design agency Mucho, delivers a contrast of everyday cosmetics and a high quality scientific effectiveness with a clear sports reference through a number of different structural choices, the juxtaposition of abstract form and typographical flourish and the economy but accessibility of a single pastel and grey colour palette across each product.

Continue reading my review of Mucho’s work for Fisix on The Dieline.