Wieske Design is the Ontario based interior design studio of Alyssa M. Wieske whose approach balances a modernistic view of space, classic design influences, contemporary furniture and high quality detailing.
Since graduating, Alyssa has found that while she has a number of well designed spaces in her portfolio felt that her youthful appearance was having a detrimental effect on the way potential clients assessed her ability. To counter this, Richard worked with Alyssa to develop a new brand identity and stationery solution that would deliver a sense of authority and take advantage of the relationship between perceived expense and success/experience whilst also conveying some of her philosophies.
The uppercase, geometric, sans-serif characters of Gotham have been broadly spaced and underlined – a device used in print to structure information – to achieve a mix of efficiency, practicality and a definite sense of authority, and leverages the typeface’s architectural influences to add further conceptual weight to the brand identity.
A simple AMW monogram, a traditional reflection of Alyssa’s individualised service practice and craft, has been given a contemporary single line weight finish with plenty of internal space and strong geometric structure, softened slightly by rounded terminals. It offers a finer technical contrast and personal dimensionality to the weight and mechanical qualities of the logotype and draws in the themes of space and interior structure. The low height of the bar across the A was inspired by Art Deco typography that while nuanced reflects some of the classical influences referred to in the brief.
The elemental geometric forms of the logotype and monogram are infused with the high tactile quality and authoritative weight of a duplex black and white business card with two separate surface treatments – an approach designed to reflect the textures, fabrics and finishes Alyssa utilises to furnish her interiors. The antiquarian sensibilities of a debossed copper foil print finish provide a slightly more retrospective high quality that hints at an appreciation of design from the past.
While appearing luxurious, the business cards and stationery have a hidden economy in the use of a single copper block foil plate to achieve a sense of quality without exceeding the budget.