Barale + Sinibaldi Architecture by Richard Baird

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Barale + Sinibaldi are an architectural duo with a studio located in Italy’s capital city Rome. I worked with the firm to develop a new visual identity solution that would leverage clear architectural themes such as light and shadow, interior space, bold structure and fine detail.

The treatment included a contemporary take on a traditional monogram as a reflection of the relationship between the partners as well as the space they work with, a bold and robust logotype, the high quality associated with a lighter and detailed serif and the authoritative weight of a duplex business card. Architectural references are also drawn out through the use of a black and white colour palette and emboss finish as a subtle nod to the light and shade of three dimensional space.



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