Review on The Dieline: Montea

Inspired by walking the trails that run through the Altai mountains – where Russia, China, Mongolia and Kazakhstan meet – Montea is a four flavour range of organic loose teas, blended by the Auri Vallis tea company under the guidance of Vladimir Romaniuk, infused with fruits, berries and herbs from the Altai region.

Taking their inspiration from this unique area, hand picked ingredients and the crafted nature of the tea, Moscow-based design agency IQonic created a packaging solution that utilises a granular illustrative approach to depict a vast landscape and sets this across a tactile material choice.

Continue reading my review of IQoni’s work for Auri Vallis on The Dieline.

Review on The Dieline: Önos

Founded in 1903 as a wine and soft drinks business, Önos now produces jams, marmalades, juices and pickled vegetables from the small village of Tollarp, Sweden which are then sold throughout Scandinavia. To convey this lengthy heritage and emphasise the personality of the brand, multidisciplinary design agency Amore developed a new packaging solution that embraces a traditional illustrative approach, frames it with good quality, contemporary typography, a good eye for space, a simple layout, and the distinctive finish of a die cut label and tab.

Continue reading my review of Amore’s work for Önos on The Dieline.

Review on The Dieline: Tideford Organics

Tideford Organics is an independent, family-run organic food manufacturer founded in 1996 and located in the UK town of Totnes, South Devon. They produce soups, sauces, pestos, rice desserts and porridges for the retail and catering markets and describe their production process as ‘cooking like you would at home’.

Developed by multidisciplinary design agency Boat, the packaging and identity for Tideford Organics’ range unites and contrasts an expressive script and formal serif, the rich illustrative work of Andy Touhy juxtaposed alongside a kitchen white and a simple frank detail to convey passion, provenance and high quality.

Continue reading my review of Boat’s work for Tideford Organics on The Dieline.

Review on The Dieline: Allerums

Allerums is a Swedish brand of cheeses from Skånemejerier, a former farm cooperative bought in 2012 by Lactalis, the largest dairy business in the world. Stockholm, Malmö and New York-based multidisciplinary design studio Amore, who have worked with Skånemejerier since 1994, developed a new packaging solution for the Allerum range that, taking its cues from handwritten deli signs, employed a contrasting, mixed typographical solution which aided in a 56% rise in sales.

Continue reading my review of Amore’s work for Allerums on The Dieline.

Review on The Dieline: Inka Cement

Established in 2002 by Carlos Choy, Inka is a Peruvian brand of high quality limestone cement developed for general use and initially sold as an unpacked product directly to industry. Following a move into the retail sector with a pre-packed product in 2007, Inka recently engaged Brandlab to develop a new visual identity and packaging solution, choosing to replace character illustration with heavy industrial cues, a subtle Inca duality alongside contemporary communication which convey reliability, longevity and quality.

Continue reading my review of Brandlabs’ work for Cementos Inka on The Dieline.

Review on The Dieline: Stretch Island Fruit Chews

The Stretch Island Fruit Co. have been providing ‘tasty, all-natural fruit snacks to people on the go’ since 1976 from its Washington base on Stretch Island.

The packaging for their latest product, a three flavour range of fruit chews, developed by multidisciplinary design agency Ptarmak, utilises a bold paper-craft aesthetic and a typographical intensity to mix fun, fact and natural authenticity – blurring the line between the bold flavour associated with sweets and the health of fruit – to appeal to both adults and children.

Continue reading my review of Ptarmak’s work for Stretch Island on The Dieline.

Review on The Dieline: Tingz

Launched by natural chewing gum brand Peppersmith, a company established in 2010 by former Innocent employees Dan Shrimpton and Mike Stevens, Tingz are a new, two flavour confectionary range that uses Xylitol, a natural wood sugar, to add plaque reducing property to the sweets.

Developed by London-based B&B, the agency behind the Peppersmith visual identity, the packaging for the line builds on the quirky personality of the brand, by introducing two wide-mouthed monster characters, a contrasting white and bright colour palette and subtle texture to create a wholesome but flavourful quality that reflects the natural, dental improving properties of the sweets.

Continue reading my review of B&B’s work for Peppersmith on The Dieline.

Review on The Dieline: Migros Bio

Established in Zurich as a cooperative during 1925, Migros has grown to become Switzerland’s largest retailer, supermarket and employer. Following the introduction of their M-Budget and Sélection own-brand lines, Migros has expanded into the bio market with an extensive 1000+ range of organic products produced from sustainable agricultural practices. The range’s packaging and visual identity, developed by graphic designer and art director Pascal Frey and Schneiter Meier, delivers an everyday accessibility to what has, in the recent past, been seen as an expensive lifestyle purchase through the merging of natural, high quality illustrations and images with simple layouts and plenty of space.

Continue reading my review of Schneiter Meier’s work for Migros on The Dieline.