Barale + Sinibaldi Architecture by Richard Baird

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Barale_+_Sinibaldi_Architecture_Monogram_by_Richard_Baird

Barale + Sinibaldi are an architectural duo with a studio located in Italy’s capital city Rome. I worked with the firm to develop a new visual identity solution that would leverage clear architectural themes such as light and shadow, interior space, bold structure and fine detail.

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Laithy Architects + Associates by Richard Baird

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Logo and black block foil business cards designed by Richard Baird for Tel-Aviv based architectural practice Laithy Architects.

Laithy Architects + Associates is an Egypt-based architectural practice. I was commissioned to develop a new visual identity for the practice, which included monogram, logotype and stationery design, that would appear distinctive, contemporary and professional, and leverage clear architectural design cues such as space, shape, material, process, light and shade. Read the rest of this entry »


LW Roofing Services by Richard Baird

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Monogram, logotype and business cards designed by Richard Baird for LW Roofing Services.

LW Roofing Services is an Australian business that specialises in roof and gutter repair and build. I was commissioned to develop a new visual identity that would be far more restrained and polished, and would convey experience, reliability and quality.

The solution is a fusion of traditional craftsmanship cues, typographical detail and contemporary reduction in the form of a monogram, logotype and business cards. The monogram’s heavy, consistent, single line weight and stencil cut detail quickly establishes a solid and robust quality with the initials LW acting as the foundations of a good roof.

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Taryn Grey Photography by Richard Baird

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Sans-serif logotype for photographer Taryn Grey designed by Richard Baird

Taryn Grey is a wedding and portrait photographer from California with an editorial style and a love for natural light. Taryn recently approached me to develop a brand identity solution, which went on to include two logotypes and a stationery set, that would compliment and frame her work, have a contemporary femininity and convey high quality and professionalism.
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Wieske Design by Richard Baird

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Monogram designed by Richard Baird for interior design studio Wieske Design

Wieske Design is the Ontario based interior design studio of Alyssa M. Wieske whose approach balances a modernistic view of space, classic design influences, contemporary furniture and high quality detailing.

Since graduating, Alyssa has found that while she has a number of well designed spaces in her portfolio felt that her youthful appearance was having a detrimental effect on the way potential clients assessed her ability. To counter this, Richard worked with Alyssa to develop a new brand identity and stationery solution that would deliver a sense of authority and take advantage of the relationship between perceived expense and success/experience whilst also conveying some of her philosophies.

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Letcloud by Richard Baird

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Logo, logotype and website design and direction by Richard Baird for property management resource Letcloud

Letcloud will provide property owners with a dynamic, transparent, succinct and unbiased presentation of property management services available throughout the UK.

Richard led both the strategy and design of Letcloud’s visual identity system, positioning the brand as a reliable, accessible and trustworthy utility, through a simple combination of language, typography, colour, form and UI.

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New Soda by Richard Baird

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Serif logotype designed by Richard Baird for homeware brand New Soda's first kitchen gadget Sinkstation

New Soda is a UK based kitchen and homeware brand that manufactures simple yet innovative, brightly coloured and high quality plastic gadgets. They have won a number of awards for their revolutionary flat colander Sinkstation and have a growing line of new products.

The brand’s personality and product line, described by New Soda director Damon Meredith as having both playful and functional sides, was resolved through a clear and distinctive typographic contrast of serif and sans-serif, uppercase and lowercase characters and the use and absence of frames.

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Solis by Richard Baird

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Sans-serif logotype and business card with gold foil print finish and embossed surface finish designed by Richard Baird for fashion label Solis

Solis is the fashion label of Tel Aviv based Lisa Grishakova, a women’s clothing designer who balances texture, colour and pattern to create her collections.

The label’s new visual identity, created by Richard Baird, was designed to convey the high quality detail of Lisa’s garments, the warmth and radiance evoked by the brand name, leverage established and familiar fashion cues, through a combination of gold foil, weighty material choice, debossed surface treatment and fine line work.

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