Letcloud by Richard Baird

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Logo, logotype and website design and direction by Richard Baird for property management resource Letcloud

Letcloud will provide property owners with a dynamic, transparent, succinct and unbiased presentation of property management services available throughout the UK.

Richard led both the strategy and design of Letcloud’s visual identity system, positioning the brand as a reliable, accessible and trustworthy utility, through a simple combination of language, typography, colour, form and UI.

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New Soda by Richard Baird

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Serif logotype designed by Richard Baird for homeware brand New Soda's first kitchen gadget Sinkstation

New Soda is a UK based kitchen and homeware brand that manufactures simple yet innovative, brightly coloured and high quality plastic gadgets. They have won a number of awards for their revolutionary flat colander Sinkstation and have a growing line of new products.

The brand’s personality and product line, described by New Soda director Damon Meredith as having both playful and functional sides, was resolved through a clear and distinctive typographic contrast of serif and sans-serif, uppercase and lowercase characters and the use and absence of frames.

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Solis by Richard Baird

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Sans-serif logotype and business card with gold foil print finish and embossed surface finish designed by Richard Baird for fashion label Solis

Solis is the fashion label of Tel Aviv based Lisa Grishakova, a women’s clothing designer who balances texture, colour and pattern to create her collections.

The label’s new visual identity, created by Richard Baird, was designed to convey the high quality detail of Lisa’s garments, the warmth and radiance evoked by the brand name, leverage established and familiar fashion cues, through a combination of gold foil, weighty material choice, debossed surface treatment and fine line work.

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Brownies Atelier by Richard Baird

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Stationery Design By Richard Baird for Peruvian brownie brand Brownies Atelier

Brownies Atelier is a Lima based company run by Christel Krumdiek that produces finely flavoured and handcrafted brownies. Packed in uniquely designed boxes, the brownies reflect Christel’s artistic background, passion for high quality, natural ingredients and her creative recipes. I was commissioned to develop an identity and two packaging options that would capture the texture and exclusivity of the products and position the brand as a sophisticated alternative to the typically cakey Peruvian brownie.

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Logos designed by Richard Baird

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We Talk logo design by freelance designer Richard Baird

Get Kosher logo design by freelance British designer Richard Baird

Get Kosher logo and stationery design by freelance British designer Richard Baird

Fruit For Juice logo design by freelance British designer Richard Baird

Logo design by freelance British designer Richard Baird

Get Kosher logo concept by freelance British designer Richard Baird

Get Kosher logo and stationery concept by freelance British designer Richard Baird

Logo design by freelance British designer Richard Baird

Content Visor logo design by freelance British designer Richard Baird

Logo design by freelance British designer Richard Baird

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Givr by Richard Baird

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Logotype designed by Richard Baird for credit card charity scheme Givr

Givr is a loyalty points scheme that will deliver donations to global charities on card purchases as an alternative to the low personal rewards of high street retailers and supermarkets. I was commissioned to develop a visual identity that would resolve the brands modern and technological approach to giving but executed with a sense of accessibility and reliability.

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IVPN by Richard Baird

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Sans-serif logotype designed by Richard Baird for secure network provider IVPN

IVPN was founded in 2009 by a group of information security professionals who aim to build a highly secure network using only the strongest proven VPN technologies while remaining user friendly. IVPN’s mission is to establish itself as a benchmark for high security VPN services, protecting its clients’ privacy and fostering trust. IVPN contacted me in October to develop an identity that would resolve their vision. In response to my logo questionnaire I identified the brand’s key values, structured these into a hierarchy and delivered architecture of manageable assets that included a logo-type and easily expandable icon suite.

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