Barale + Sinibaldi Architecture by Richard Baird

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Barale_+_Sinibaldi_Architecture_Monogram_by_Richard_Baird

Barale + Sinibaldi are an architectural duo with a studio located in Italy’s capital city Rome. I worked with the firm to develop a new visual identity solution that would leverage clear architectural themes such as light and shadow, interior space, bold structure and fine detail.

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LW Roofing Services by Richard Baird

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Monogram, logotype and business cards designed by Richard Baird for LW Roofing Services.

LW Roofing Services is an Australian business that specialises in roof and gutter repair and build. I was commissioned to develop a new visual identity that would be far more restrained and polished, and would convey experience, reliability and quality.

The solution is a fusion of traditional craftsmanship cues, typographical detail and contemporary reduction in the form of a monogram, logotype and business cards. The monogram’s heavy, consistent, single line weight and stencil cut detail quickly establishes a solid and robust quality with the initials LW acting as the foundations of a good roof.

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Taryn Grey Photography by Richard Baird

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Sans-serif logotype for photographer Taryn Grey designed by Richard Baird

Taryn Grey is a wedding and portrait photographer from California with an editorial style and a love for natural light. Taryn recently approached me to develop a brand identity solution, which went on to include two logotypes and a stationery set, that would compliment and frame her work, have a contemporary femininity and convey high quality and professionalism.
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Wieske Design by Richard Baird

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Monogram designed by Richard Baird for interior design studio Wieske Design

Wieske Design is the Ontario based interior design studio of Alyssa M. Wieske whose approach balances a modernistic view of space, classic design influences, contemporary furniture and high quality detailing.

Since graduating, Alyssa has found that while she has a number of well designed spaces in her portfolio felt that her youthful appearance was having a detrimental effect on the way potential clients assessed her ability. To counter this, Richard worked with Alyssa to develop a new brand identity and stationery solution that would deliver a sense of authority and take advantage of the relationship between perceived expense and success/experience whilst also conveying some of her philosophies.

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