LW Roofing Services by Richard Baird

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Monogram, logotype and business cards designed by Richard Baird for LW Roofing Services.

LW Roofing Services is an Australian business that specialises in roof and gutter repair and build. I was commissioned to develop a new visual identity that would be far more restrained and polished, and would convey experience, reliability and quality.

The solution is a fusion of traditional craftsmanship cues, typographical detail and contemporary reduction in the form of a monogram, logotype and business cards. The monogram’s heavy, consistent, single line weight and stencil cut detail quickly establishes a solid and robust quality with the initials LW acting as the foundations of a good roof.

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