I am a British freelance designer and writer interested in modernism, reductionism, functionality, practicality and rational thought. I believe that good design emerges from a confident restraint, communicative clarity, contrast and duality, a rejection of the superfluous and an appropriate use of material and finish. I offer a tangible and affordable approach to logo and brand identity design services internationally. This approach mixes observation, strategy, written analysis and execution drawn from the experience of reviewing work for BP&O and eleven years of self-employment.

I have written for Design Week, Brand New, Computer Arts and extensively for the world’s number one packaging blog The Dieline, as well as establishing and editing the online student and young designer resource Design Survival, the blog BP&O. I have also published a number of self-directed articles and help design studios write copy for client projects, presentations and websites. Current self-initiated projects include the resource LogoArchive, a look at form language in logo design with a special interest in work from the mid-century. This is now a distinctive and sell-out zine.

Past clients have included architectural and interior design firms, homeware brands and fashion labels, freelance photographers and artist management agencies, as well The Verge, Fiskars and Sony Home under the direction of virtual world developer Outso. I work remotely from studio space in London with international businesses throughout Europe and across America, China and the UAE.

My design and written work has been featured in a variety of publications. These include Creative Review, It’s Nice That, Dezeen, Design Week, Computer Arts Magazine, For Print Only, Logo Design Love and Brand New.