I was commissioned to develop a logo for a 3d designer setting up his own business.

A classic monogram, an enduring symbol of the craftsmanship of the individual, is transposed into a digital and contemporary context. Lighting a T from the side reveals a modern and forward moving S. A single line cuts through the centre to create layers and allude to the building up of digital assets in three dimensional space. The use of negative space, almost half the logo, draws maximum meaning from a minimum of means.