I was commissioned by New Zealand-based design studio Marx Design to come up with a symbol. The brief was to articulate the always pencil-first approach they took, to use just one colour and refer to “making a mark in design”, and the team making their “Marks” graphically.

The key here for me was to infuse the pencil with a dynamic action, to allude to the always thinking and always creating essence of the company. These dynamic lines also serve to give light and shade, detail and character to a ubiquitous object.