LogoArchive celebrates the form language of symbol designs of the mid-century. It began as an Instagram account and is now a series of sell out zines.
The first edition of LogoArchive was conceived, designed and sent to the printers for quotation within a day. It was inspired by a panel discussion that took place the day before at Somerset House as part of the exhibition Print! Tearing It Up. Today’s zine format and the revival of the independent publishing spirit of the past is a provocation. It is an opportunity to further the practice of research, archival and dissemination beyond the book. A chance to investigate the potential of both individual object and its context within an ongoing project.
Issue 2 began to explore the potential of the zine to reconfigure itself over time. It does this by introducing a “cover as content” philosophy and in the addition of an insert. A conversation on Twitter; digital dialogue lost in the passage of time but forever coded into the electronic aether, is materialised as ink on paper and written into the story of the zine. This sits alongside an anthropological text; a musing on the distinctive qualities of the human eye, the theme of Issue 2.
Editor/Designer: Richard Baird
Format: 16pp Booklet.
Paper: Colorplan Ebony & Candy Pink
Print: HP Indigo White
Binding: White Staples