One exhibition, four awards, eight collaborations, twenty issues &
over ten thousand copies sold.

The LogoArchive zine was launched in 2018. Inspired by an exhibition and panel discussion on independent magazines. It’s the first of its kind and seeks to surprise and delight with its confluence of striking mid-century modernist logos and unusual material composition.

Looking for someone to design, write or edit your publication? Get in touch.

Awards: D&AD Pencil, The Drum Awards, European Design Awards,
Creative Review Annual.

LogoArchive-Issue-10-Arrows-Block-Foil 2.jpg
LogoArchive-Akogare-Japanes-Logo-Zine-Yusaku-Kamekura_3000x.jpg
1-LogoArchive-International-Zine-Ukraine-Print-Logos-Branding-Magazine_3000x.jpg
0-LogoArchive-Standards-Manual-Federal-Design-Improvement-program-Logo-Design-Modernism-Shop_3000x.jpg
1-LogoArchive-Issue-9-Richard-Baird-BPO-Modernist-Logos-Magazine.jpg
LogoArchive-8.jpg
0-LogoArchives-Logo-Histories-Volume-I-Modernist-Logo-Zine_755ffc90-48b9-4fe0-add6-c058812394ff.jpg
1-LogoArchive-Extra-Issue-pLAy-Jim-Sutherland-Studio-Sutherl_-BPO_3000x.jpg
1-LogoArchive-Extra-Issue-Logo-Redux-Cover-BPO_e31ef964-170f-47f4-a21e-398f69dc38ea_3000x.jpg
LogoArchive-7.jpg
LogoArchive-6.jpg
LogoArchive-Ex3.jpg
LogoArchive-5.jpg
LogoArchive-4.jpg
LogoArchive-Ex1.jpg
LogoArchive-3.jpg
LogoArchive-2.jpg
LogoArchive-1.jpg

Commissioned Texts

Alongside the independently published LogoArchive booklet, Rich has helped design studios craft their case studies and awards entries, and has a portfolio of commissioned texts for books and magazines.

Gestalten

One summer. One hundred case studies.

A celebration of the dynamic visual identities helping small businesses make big impressions. Written by Rich Baird over the summer with a forward by Astrid Stavro. A commission by Gestalten.

Order here

Counterprint

Bankerwessel: In search for originality

A unique book showcasing the rarely seen sketching process behind the making of marks and logotypes. Features the commissioned text “In Search of originality” by Rich Baird.


Order here

Monocle

Logos that last: How to make a marque that will never age.

A commission by Monocle for their Entrepreneurs Issue. Drawing on Logo Histories, Rich Baird picks nine logos that have gone the distance.

Order here

Idea Magazine

A graphic design laboratory, LogoArchive Akogare.

A commission text on the LogoArchive publication Akogare, a bi-lingual exploration of Japanese modernist logo design of the mid-century.

More here

Are you looking for someone to write, edit or design your book or magazine? Get in touch.